Call for farmer creativity to showcase why dairy matters


  • Show us why dairy matters – use your humour and creative flair
  • Create your own 30 sec advertisement 
  • Open to anyone associated with the dairy industry
  • Win registration to ADC Melbourne 2020 – six finalists as voted by the public
  • Winner to become Dairy Matters Ambassador for Dairy Australia

Australian dairy farmers are challenged to speak up and show why dairy matters in the latest initiative by the Australian Dairy Conference (ADC).

The Australian dairy industry has had its share of challenges recently with dairy farmers doing it tough amongst adverse climate conditions, ongoing industry exits and heightened external scrutiny.

As part of ADC 2020 Melbourne the call is out to the national dairy industry to share their insight and perspective by creating their own dairy advertisement in ‘The Perfect Pitch’ initiative.

Encouraged to use humour and flair, farmers and/or other dairy colleagues are asked to create a 30-sec take on why dairy matters.

Six finalists, as voted by the general public, will receive free registration to ADC Melbourne 2020. The winner, decided by a judging panel, will be named the ‘Dairy Matters Pitch champion’ and become a ‘Dairy Matters Ambassador for Dairy Australia and earn free entry to the 2021 ADC event.

ADC is the premier dairy event held each February for farmers, by farmers with a global reputation for challenging the status quo with its independent mandate and agenda.

2020 Programming Chair Brendan Hehir said that alongside impacting topics and globally recognised speakers, ADC is also an opportunity for farmers to come together to celebrate what is great about the industry and this latest campaign seeks to involve and engage those involved to spread positive messages.

“We operate in difficult times managing complex businesses and the profile of the dairy industry often falls under a harsh spotlight. So this concept developed by this year’s Programming Committee challenges our members to show us what is great about the industry and why dairy matters to them,” he said.

“Entries are open to anyone involved in the dairy industry from farmers, vets, scientists, milk tank drivers, factory workers and dairy network groups. We are looking for the most creative, entertaining and inventive ads that help promote the industry in a positive light,” said Mr Hehir.

Dairy Australia’s Communications Strategy Manager Glenys Zucco who oversees the consumer-based Dairy Matters campaign said she was looking forward to what Australia’s dairy industry will come up with and create.

“We know that Australia’s dairy farmers are a resourceful bunch and have a great story to tell so we are looking forward to seeing their ideas on promoting the industry and building a groundswell of support for the Dairy Matters campaign” said Ms Zucco.

“The winner of the ADC competition will become a ‘Dairy Matters Ambassador’ working with Dairy Australia to help showcase why dairy matters,” she said.

Entries to The Perfect Pitch are now open and close 30 November 2019.

Need some inspiration? ADC Programming Committee member Paul ‘Bud’ Stammers encouraging his industry colleagues to get on board and showcase why Dairy Matters.