Call for farmer creativity to showcase why dairy matters


  • Show us why dairy matters – use your humour and creative flair
  • Create your own 30 sec advertisement 
  • Open to anyone associated with the dairy industry
  • Win registration to ADC Melbourne 2020 – six finalists as voted by the public
  • Winner to receive a trip to the US hosted by ST Genetics Australia

Australian dairy farmers are challenged to speak up and show why dairy matters in the latest initiative by the Australian Dairy Conference (ADC).

The Australian dairy industry has had its share of challenges recently with dairy farmers doing it tough amongst adverse climate conditions, ongoing industry exits and heightened external scrutiny.

As part of ADC 2020 Melbourne the call is out to the national dairy industry to share their insight and perspective by creating their own dairy advertisement in ‘The Perfect Pitch’ initiative.

Encouraged to use humour and flair, farmers and/or other dairy colleagues are asked to create a 30-sec take on why dairy matters.

Six finalists, as voted by the general public, will receive free registration to ADC Melbourne 2020. The winner, decided by a judging panel, win a trip to the US hosted by ST Genetics Australia.

ADC is the premier dairy event held each February for farmers, by farmers with a global reputation for challenging the status quo with its independent mandate and agenda.

2020 Programming Chair Brendan Hehir said that alongside impacting topics and globally recognised speakers, ADC is also an opportunity for farmers to come together to celebrate what is great about the industry and this latest campaign seeks to involve and engage those involved to spread positive messages.

“We operate in difficult times managing complex businesses and the profile of the dairy industry often falls under a harsh spotlight. So this concept developed by this year’s Programming Committee challenges our members to show us what is great about the industry and why dairy matters to them,” he said.

“Entries are open to anyone involved in the dairy industry from farmers, vets, scientists, milk tank drivers, factory workers and dairy network groups. We are looking for the most creative, entertaining and inventive ads that help promote the industry in a positive light,” said Mr Hehir.

Entries to The Perfect Pitch are now open and close 13 December 2019.

Need some inspiration? ADC Programming Committee member Paul ‘Bud’ Stammers encouraging his industry colleagues to get on board and showcase why Dairy Matters.