THE TEAM

Brad ADC

BRADLEY HAYDEN

CONFERENCE MANAGER

Brad and the Countrywide Conference and Events Management (CCEM) team are the go-to company for agriculture industry events responsible for operation of some of Australia’s biggest agriculture gigs from ADC to BeefEx, LambEx and Wagyu through to state government gatherings. Backed by a team of conference and event professionals, Brad has more than 20 years’ experience resulting in a high level of customer service for both event organisers, delegates, sponsors and trade.  When not relaxing on his beautiful acreage on the outskirts of Albury, he can be found demonstrating his horsemanship at the latest regional eventing championship.

Esther ADC

ESTHER PRICE

PROGRAM PRODUCER

Esther is the best in the business in the Australian agriculture sector in regard to curating and producing programs with impact. Extensive experience over multiple decades, there is no one better connected in Australian agriculture than Esther, with a finger on the pulse with an enviable and extensive reach and understanding of the hottest topics, latest trends and best talent to inspire and educate. When she is not rubbing shoulders with ag leaders and farmers she can be spotted as the latest trendsetter in her fashionable and enviable range of western shirts and boots.

Nat ADC

NATALIE GEARD

MARKETING MANAGER

Natalie has somehow managed to turn agricultural event communications into a specialised artform.

She joined ADC in 2018 overseeing a rebrand injecting a renewed vibrancy into ADC to help steer the event to where it is today. Over the last decade she has concentrated her efforts in the agricultural sector now extending her reach across ADC, LambEx and BeefEx as the pillars in her comms stable with in depth knowledge of agricultural audiences. Married to a dairy farmer, Natalie resides on farm in Broadmarsh, Tasmania living the dream in gum boots and blunnies between her desktop duties.

Shareena ADC

SHAREENA PEARCE

ADC SECRETARY

Shareena manages and oversees the role of ADC Secretariat where she oversees everything from reporting, budget management and accountability, contract management, Board succession and governance requirements. She is the Queen Bee when it comes to ensuring seamless and smooth project management and budgeting with extensive experience in corporate governance and reporting. Based out of Tallygaroopna in Victorian dairy heartland, Shareena lives and breathes the rural lifestyle running a small family farm and being intrinsically involved in her local regional community.